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The Market Pulse

Insights on Nigerian markets, digital commerce, and the future of digital trade.

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MAKKET — The AfCFTA Multiplier

March 22, 2026 · Alex Nwoko · 9 min read

The AfCFTA created the world's largest free trade area — 1.3 billion people, $3.4 trillion GDP. But without digital infrastructure connecting traders across 54 countries, the gains remain theoretical. MAKKET builds the missing layer.

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Economic Impact

The Trillion-Dollar Blind Spot: Digitizing Africa's Informal Markets

March 18, 2026 · 9 min read

Africa's informal markets generate 40–65% of GDP, yet remain invisible to the financial system. The economic case for digitization is worth hundreds of billions.

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Vision

From Nigeria to Africa and to the World

March 14, 2026 · 8 min read

Africa's informal markets account for 97% of retail sales, yet almost none of it is digitally accessible. MAKKET is starting in Nigeria and building outward.

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Market Insight

Why Nigerian Markets Are Going Digital in 2026

March 10, 2026 · 8 min read

Nigeria's 300+ physical markets generate the majority of retail commerce, yet almost none of it is searchable online. That is changing.

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